Hasbro, Inc.
Industry
Hassenfeld Brothers (1923–68) Hasbro Industries (1968–84) Hasbro Bradley (1984–85)
Public
Traded as	NASDAQ: HAS NASDAQ-100 component S&P 500 component
Founded	December 6, 1923; 95 years ago
Founders	Henry Hassenfeld Hillel Hassenfeld Herman Hassenfeld
Headquarters	,
Worldwide
Key people	(Chairman and CEO) John Frascotti (President)
Products	Toys Puzzles Board games War games Sports equipment
Brands
Revenue	US$4.58 billion (2018)^[1]
US$331 million (2018)^[1]
US$220.4 million (2018)^[1]
Total assets	US$5.26 billion (2018)^[1]
Total equity	US$1.75 billion (2018)^[1]
Owner	Alan G. Hassenfeld (7.82% equity)
Number of employees	5,800^[1] (2018)
Divisions	Hasbro Entertainment and Licensing Hasbro Gaming
Subsidiaries
Website	hasbro.com

Hasbro, Inc. (/ˈhæzbroʊ/; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American worldwide toy and board game company. It is the largest toy maker in the world in terms of stock market value, and third largest with revenues of approximately $5.12 billion.^[2]^[3] Hasbro owns the trademarks and products of Kenner, Parker Brothers, and Milton Bradley, among others.

Among its products are Transformers, G.I. Joe, Power Rangers, Rom, Micronauts, M.A.S.K., Monopoly, Furby, Nerf, Twister, and My Little Pony. The Hasbro brand also spawned TV shows to promote its products, such as Family Game Night on the Discovery Family network, a joint venture with Discovery Inc. The corporate headquarters is located in Pawtucket, Rhode Island. The majority of its products are manufactured in East Asia.

1History
- 1.3Hasbro
2Subsidiaries
5Other media
- 5.1Films and television

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History

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After the Built to Rule line, Hasbro relaunched it into the building block area with the Kre-O line in late 2011 starting with some Transformers-based sets. In 2012, Hasbro received a US$1.6 million tax credit from the state of Rhode Island with a promise to create 245 new jobs in the state. Instead they laid off more than 125 workers.

Hassenfeld Brothers

Three Polish Jewish brothers,^[4]^[5]^[6]^[7] Herman, Hillel, and Henry Hassenfeld^[8] founded Hassenfeld Brothers in Providence, Rhode Island in 1923, a company selling textile remnants. Over the next two decades, the company expanded to produce pencil cases and school supplies. In 1926, Hassenfeld Brothers was incorporated; Hillel left for another textile business while Henry took charge of the corporation. They began making their own pencils when their pencil supplier began making pencil cases as well.^[8]

Hassenfeld Brothers produced modeling clay and then doctor and nurse kits as their first toys, and they became primarily a toy company by 1942. Hillel died in 1943 and Henry Hassenfeld became CEO, while his son Merrill became president. The company entered the plastic fields during World War II to support its toy line.^[8] Hassenfeld Brothers' first toy hit was Mr. Potato Head,^[8] which the company purchased from George Lerner in 1952. The toy was a smash success. In 1954, the company became a Disney major license.^[8]

In 1960, Henry died and Merrill took over the parent company, and his older brother Harold ran the pencil-making business of Empire Pencil. Hassenfeld Brothers expanded to Canada with Hassenfeld Brothers (Canada) Ltd. in 1961. The company was approached in 1963 to license a toy based on The Lieutenant, which they turned down because they did not want to be tied to a possibly short-lived television series. Instead, Hassenfeld Brothers produced the G.I. Joe toy in 1964 which they termed an 'action figure' in order to market it to boys who wouldn't want to play with dolls. In 1964 and 1965, G.I. Joe accounted for two-thirds of Hassenfeld's sales.^[8]

Hasbro Industries

The company had previously sold toys under the Hasbro trade name, and it shortened its name to Hasbro Industries in 1968 and sold a minor stake in the corporation to the public. The unpopular Vietnam War was at its height in 1969, so Hasbro redesigned GI Joe to be less militaristic and more adventure oriented.^[8] Its promotional efforts included the catchphrase 'Boy Oh Boy! It's A Hasbro Toy!' in television commercials and print ads. Also in 1969, Hasbro bought Burt Claster Enterprises which produced 'Romper Room' and had just begun a Romper Room toy line. A month-long Teamsters strike and Far Eastern supplier troubles caused the company to have a $1 million loss for the year.^[8]

In 1970, Hasbro began a plan of diversification and opened the Romper Room Nursery School franchise chain to cash in on President Richard M. Nixon's Family Assistance Plan which subsidized day care for working mothers. By 1975, the company had ended the nursery chain. Hasbro also entered the cookware field with the Galloping Gourmet line based on a television cooking show, but the line collapsed with an attack of termites on their salad bowls.

Two new 1970s toys were public relations disasters. One of the toys was named Javelin Darts which were similar to the ancient Roman plumbata. On December 19, 1988, the Consumer Product Safety Commission banned lawn darts from sale in the United States due to their hazards as a flying projectile with a sharp metal point causing multiple deaths.^[9] The other toy was named The Hypo-Squirt, a hypodermic needle-shaped water gun tagged by the press as a 'junior junkie' kit. Both were recalled. Romper Room and its toy line had continued success, although Action for Children's Television citizens group considered the program to be an advertising channel for toys.^[8]

Merrill Hassenfeld took over as CEO in 1974, and his son Stephen D. Hassenfeld became president. The company became profitable once again but had mixed results due to cash flow problems from increasing the number of toys in the line to offset G.I. Joe's declining sales. Hasbro ended the G.I. Joe line in 1975 because of the rising price of plastic and crude oil's increasing prices. In 1977, Hasbro's losses were $2.5 million, and the company held a large debt load. That same year, Hasbro acquired licensing rights to Peanuts cartoon characters. With the financial situation poor, Hasbro's bankers made the company temporarily stop dividend payments in early 1979. The toy division's losses increased Harold Hassenfeld's resentment regarding the company's treatment of the Empire Pencil subsidiary as Empire received lower levels of capital spending to profits than did the toy division.

With Merrill's death in 1979, Harold did not recognize Step

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